The Growth That Almost Broke Me

We had our best quarter ever.

Revenue was through the roof. New clients, full pipeline, constant motion.

From the outside, we looked like a rocket ship.

Inside?

I was quietly panicking.

We couldn’t make payroll without dipping into reserves. Vendor bills were stacking up. I was working 14-hour days, and every time I looked at the numbers, I saw more sales... but less clarity.

That’s when it hit me:
We weren’t scaling.
We were bleeding profit.

I Thought Growth Meant Progress

It’s the classic mistake.

More clients, more revenue, more activity — that’s supposed to be a good thing, right?

What I didn’t see at the time was this:

Revenue feeds your ego. Profit funds your freedom.

I was making decisions based on what looked good on paper — instead of what actually moved the business forward.

The Hidden Danger of Top-Line Thinking

Here’s the lie I bought into:

“If I just sell more, everything will work itself out.”

But we didn’t have the right pricing.
We didn’t have margin built into our delivery model.
We didn’t even know which clients were profitable and which ones were silently draining the team.

We had momentum.
But we didn’t have control.

The Turnaround

I wish I could say I figured it out overnight.

It took hitting the wall.

We built a simple one-page dashboard. We started tracking what really mattered:

• Net margin per offer

• Profit per team hour

• Average cost to acquire AND deliver

• Monthly bank balance vs. revenue

The clarity was both painful and freeing.

Because once you see the leaks, you can fix them.

If You’re Feeling This Too...

If you’ve had your “best quarter ever” and still feel stuck...

You’re not alone.
And it’s not your fault.
But it is your responsibility to fix it.

Start with this question:

“Is my growth profitable... or just busy?”

If you’re not sure — I built a free tool to help you find the answer in five minutes or less.

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You don’t need more hustle.
You need visibility.